We are here to change the sports marketing world. To make India the hottest sports market in the world. To help create world-beaters who can take on the best in sport – and win. To create path-breaking and impactful marketing programs using the sports platform. To significantly add value to our clients. To make some money while we are at it. To retire into the sunset with a bottle of France’s finest in hand, feeling all warm and fuzzy that we made a difference.
True, all of the above. but not the entire truth.
We are here because first and foremost, we are fanatical sports fans. Is there any joy in the world that can match watching Tendulkar scoring a century on the last day and winning that Test against England in Chennai? Can anything beat the thrills and spills of the IPL, which has the whole of India glued on for 6 continuous weeks? What about thrilling Messi – who surely has an invisible thread that attaches the ball to his feet. Cannot wait to see whether Tiger has it in him to come back from all that he has been through and win 5 more majors which will take him ahead of Nicklaus.
It is just a game, after all, but it keeps us (and millions of others) going in this increasingly weird world.
We will use this blog to try and make sense of what is happening in the sports marketing world, and use this pulpit to offer our grand ideas to an unsuspecting world. But don’t be surprised if you see gushing posts when Rahul Dravid scores yet another technically correct century to beat Australia in Bangalore.
We think the tone will tend towards informality, irreverence even. Oh, but you figured that one out already. Please contact us at firstname.lastname@example.org, or leave a comment here. We could have some fun.